By Kathey Porter

For too lengthy there were few 'blueprints' for younger ladies marketers - quite African-American girls entrepreneurs--to keep on with. whereas ladies are beginning companies in remarkable numbers, many African-Americans are first-generation marketers, and there were few function types for them to emulate and examine from.
The effect of African-American girls in company is indisputable. in keeping with the 2014 country of Women-Owned companies record commissioned by means of American exhibit OPEN, whereas businesses owned by way of ladies of colour are smaller than non-minority women-owned companies, their progress in numbers and fiscal clout is usually a long way outpacing that of alternative women-owned entities. companies owned via African-American girls led that progress, up 296% from 1997 to 2014, producing approximately $50 billion in profit. it's, in a feeling, a moment Black Renaissance, developing what we love to name the '50 Billion buck Boss.'

African-American girls proceed to excel and form society throughout industries. This publication highlights numerous African American ladies marketers and leaders, acknowledges them for his or her company acumen, examines how they creatively solved enterprise demanding situations and pointed out possibilities to develop and maintain their businesses.

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If you think you have seen Monif on television before, you are right. Monif C. Plus Sizes has been featured on Black Entertainment Television’s (BET’s) highly popular show Rip the Runway, which featured cutting-edge brands by designers of color, not just once but five times, which Monif thinks might be a record. She recalls the first time she got the call to appear. She knew this would be an exciting opportunity and, in many ways, the first introduction to many customers around the world who had never heard of the Monif C.

As more African American women are tasked with being the heads of household, their intent to provide a nurturing and stable environment does not wane. It is this intent that helps fuel their desire to have more control over their futures, have the flexibility to be active, involved, and engaged parents, and secure a financial future for themselves and their families. CHAPTER 2 You Want to Do What? Turning Your Idea into Your Business Dr. Lisa Williams, Founder, President and CEO World of EPI™, LLC and Creator of Positively Perfect™ A sk any entrepreneur and they will attest that business ideas are delivered in many forms.

Other top reasons included having greater control of their own destinies, desiring to pursue their passions, making more money than they could while working for someone else, and spending more time with their families and children. Here are some of the top reasons. Opportunity to be their own boss. Do what you want, when you want, how you want! This is a simplistic view, and in reality, there is always someone to answer to, including your customers and your investors. However, you do have greater control over all these, but only if you commit early on to a work/life balance.

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